How to Align Your PPC Agency with Your Brand Messaging
Hiring a PPC agency can feel like hiring a specialist to drive immediate traffic and measurable leads. That’s partly true, but it’s also incomplete. PPC is not just an execution channel, it’s a message delivery system. If your ads, landing pages, and conversion events do not reflect your brand messaging, performance often looks “mysteriously inconsistent,” even when bids and budgets are handled correctly. I learned this the hard way the first time I inherited PPC account